VISUALIZING TEA TOURISM OPPORTUNITIES: A CASE STUDY OF SHINKIARI’S TEA GARDEN WITH KEY INSIGHTS OF VIEWERS ENGAGEMENT

Authors

  • Ahmad Faraz Visiting lecturer; Department of Tourism and Hotel Management, University of Swabi, KP, Pakistan.
  • Dr. Mohammad Alam Assistant Professor; Department of Tourism & Hospitality, Hazara University Mansehra, KP, Pakistan.
  • Dr. Muhammad Sufyan Assistant Professor; Department of Tourism and Hotel Management, University of Swabi, KP, Pakistan.

Abstract

This video explores the contributions of the Pakistan Agriculture Research Council-National Tea & High Value Crops Research Institute (PARC-NTHRI) in Shinkiari, Mansehra, to the development of tea cultivation in Pakistan. It provides an overview of the institute's research efforts, the processing of black and green tea, and its strategic role in promoting domestic tea farming. Highlighting Pakistan's significant tea importation and the need for self-sufficiency, the documentary aims to showcase the institute's impact and inspire more farmers to engage in tea cultivation. Viewer comments, analyzed for their expressions of appreciation, underscore the video's effectiveness in promoting tea research and tourism. The video has garnered considerable attention, reflecting its importance in advancing Pakistan's tea industry.

Keywords: NTHR, tea garden, tea tourism, viewer engagement, video comments

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Published

2024-10-20

How to Cite

Ahmad Faraz, Dr. Mohammad Alam, & Dr. Muhammad Sufyan. (2024). VISUALIZING TEA TOURISM OPPORTUNITIES: A CASE STUDY OF SHINKIARI’S TEA GARDEN WITH KEY INSIGHTS OF VIEWERS ENGAGEMENT. Journal for Current Sign, 2(3), 26–49. Retrieved from http://currentsignjournal.com/index.php/JCS/article/view/33

Issue

Vol. 2 No. 3 (2024): OCT-DEC-2024

Section

Articles