THE INFLUENCE OF TV DRAMAS ON UNIVERSITY STUDENTS: WOMEN'S EMPOWERMENT AND MEDIA AWARENESS

Abstract

The research project delves into the mighty realm of TV dramas and their impact on university students' awareness and perceptions regarding women's empowerment. The research project unfolds the multifaceted narrative by representing the insights from an exhaustive questionnaire-based survey. The research findings highlight the significant role of television dramas, especially Pakistani dramas, in raising awareness and promoting positive perceptions of women's empowerment. The more significant part of respondents might recognize the capability of Pakistani dramas in empowering women's cooperation in different domains and further advancing empowerment. Besides, Pakistani dramas are viewed as powerful tools for informing and educating women about their rights, adding to the more extensive discourse on women's empowerment. Keywords: Women Empowerment, Drama, Characters, Students, Media, Awareness.